Agenda
Join with us as we discover, discuss, debate and define the future of digital marketing.
| Monday, May 19 | |
| 6:30 – 9:30 PM | Registration & Welcome Reception Lucky Strike, Bellevue, WA Your advance08 experience kicks off with top-shelf cocktails, artful appetizers, state-of-the-art bowling and billiards, all in a private nightclub setting at the posh Lucky Strike Lanes in Bellevue's Lincoln Square. |
| Tuesday, May 20 | |
| 9:00 – 12:30 PM | General Session — Consumer Connections Led by Microsoft's new head of advertising, Brian McAndrews, the opening session explores the dynamic relationship between brands and consumers in the new media landscape. Media luminaries Laura Desmond of Starcom MediaVest, and Michael Eisner, former CEO of The Walt Disney Company, provide unique insights from their rich industry experience. Legendary film Director James Cameron and Producer Jon Landau of Lightstorm Entertainment share a sneak peek at their latest project as they address the changing ways consumers form connections in the digital multichannel age. Microsoft's Robbie Bach explores emerging trends in Connected Entertainment. |
| 12:30 – 2:30 PM | Experience Innovation / Lunch Experience Innovation is an exciting new addition to the program offering a visually immersive and interactive environment to explore. You'll experience the latest advertising innovations, including Windows Mobile® software, Surface, Media Center, Microsoft® Auto, Progressive Video Ads, Block Reader, Xbox 360® video game and entertainment system, Zune® digital media player, and many others. This is the best hands-on experience you can get outside of the testing labs! |
| 2:30 – 4:20 PM | General Session — Strategies for Success A compelling deep dive into the strategies and techniques behind several high-profile successes, led by Microsoft's Scott Howe. David Pullan of Isobar shares the secrets of leading a global digital network, and Tony Fernandes of AirAsia talks about his strategies in turning around a major airline from debt to spectacular success. Arianna Huffington, Cyrus Krohn and Mark Penn offer an inside look at the role digital media is playing in the 2008 U.S. Presidential Election and how these strategies translate to brand marketers. |
| 7:00 – 10:30 PM | Seattle Area Dine Around — Regional Dinners Seattle is home to some of the finest restaurants and most inventive chefs on the West Coast, and we’re excited to share them with you. We've secured premier venues in Seattle where you can savor a great meal and inspiring conversation with your colleagues. The advance08 team will handle dinner reservations and transportation for you. Watch for your personal Dine Around invitation in April! |
| 10:30 PM – 1:00 AM | advance08 Late-Night Lounge at the Showbox at the Market, Seattle, WA We've pulled out all the stops for the advance08 Late Night Lounge—so be ready to get your groove on or just chill out in good company. Grab a beverage, sink into a comfy chair in the upper lounge, or shake your booty on the spring-loaded dance floor where we'll be rocking with a live, top-of-the-charts concert. The choice is yours! Socialize, dance, make new connections, or just sit back and people watch. You won't want to miss this great evening! advance08 credentials are required at all sessions and meals, so please don't forget your wristband. Check back for updated details. |
| Wednesday, May 21 | |
| 9:00 – 11:40 AM | General Session — The Future of Media Where is it going and how can I get there? The forum closes with a privileged view of tomorrow. Microsoft's Satya Nadella shares leading-edge search technology. Universal McCann's Quentin George explores trends in the digitization of brands. Phillipe Dauman of Viacom and Nancy Hill of the AAAA gaze into their crystal balls for a look at the future of media. And Bill Gates speaks to Microsoft's vision of what's ahead, before he heads off on his own path to the future. |